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Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...
India Influencer Conclave Chapter 3 comes to Ahmedabad
The year has just begun, and the biggest thing in the world of Influencer Marketing is set to make its mark in Ahmedabad. iCubesWire, one of the leading ad-tech powerhouses, which is behind some of ...