Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...
Pepsi Zero Sugar Officially Tastes Better and is More Refreshing than Coke Zero Sugar, So Pepsi is Inviting America to Taste the Difference, Starting in New Orleans During Super Bowl Weekend Based on ...
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For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...