Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Score a Dell XPS 16 powerhouse for $600 off at Dell today
The Dell XPS 16 is a powerhouse of a laptop and this particular model is on sale right now. It even has a gorgeous OLED ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell XPS is dead — Dell just rebranded its entire PC lineup
Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...
The Verge6d
Dell kills the XPS brand
They’re spiritual successors to outgoing Dell Latitude laptops. Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...
PC World6d
Dell drops long-running XPS, Inspiron, and Latitude brands
And Dell has spent decades putting that same work in for terms like “XPS,” “Inspiron,” and “Latitude.” Starting in 2025, though, Dell laptops and desktops will just be… Dell.
Android Authority7d
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).
BGR5d
Dell killed XPS and rebranded its whole PC lineup
Interestingly, inside the three categories, Dell will offer Base, Plus, and Premium configurations, which technically will facilitate user choice. Discontinuing the old XPS, Inspiron, Latitude ...