Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.

Primark fans have been rushing into stores to get their hands on a £12 rugby top that's a dupe of one Molly-Mae Hague wore while promoting her Amazon Prime documentary Behind It All.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The d'Alba Piedmont White Truffle First Spray Serum harnesses antioxidant properties of truffles to plump and nourish skin, ...

I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can ...

However, the beauty mogul doesn’t shy away from talking about her bumpy road to success. Woodall came to fame in the Noughties as part of the makeover duo Trinny and Susannah. Their Ready to Wear ...

Makeup is a powerful tool that can either enhance your beauty or, if misapplied, inadvertently age you. It’s easy to fall ...

The Italian Bob, high-definition eyes, press on nails. 2025 is shaping up to be a buzzy year in beauty. All-star experts ...

Beauty editors love RevitaLash: that's a pretty solid fact. I know someone who considers it to be one of her top five ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I’m very particular about the mascara I use ...