Grab a few foundation testers that resemble your skin ... If you feel up to it, even a simple "Hey, can you help me find my shade?" will do the trick. You don't have to explain yourself, and ...

Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid ...

Clinique then created an algorithm that’s able to translate those shades into the world of make-up. In turn, that helped the brand to find the foundation and lip colours that flatter each other ...

Haus Labs' foundation is lightweight, but super buildable After taking the brand's online shade finder quiz, 040 Fair Natural was selected as my perfect match. As soon as I swatched the shade ...

Beauty expert David Lopez shares his best tips on shade matching your makeup in public — even if you’re shy, introverted, or neurodivergent.