Ah, the matcha versus coffee debate. Both have been around for centuries, but as the former gains popularity, more and more ...

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...

Matcha tea, long revered in Japan and a staple of traditional tea ceremonies, has become a worldwide sensation for its ...

As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Simply whisk one teaspoon of matcha powder with a little hot water until frothy. Warm 200ml of your favorite milk (dairy or plant-based) and pour it into the matcha mixture. Add honey or sugar to ...