The Consumer and User Organization has just published a study analyzing over 300 breakfast cereals to find out which are the best on the market. 38% of the products have high sugar levels ...

But manufacturers use the term ‘cereal’ on packaging to encourage us to think the product is healthy when this isn’t necessarily the case. “You could market anything as breakfast cereal, ...

Holie’s, a Dutch challenger brand and the fastest-growing cereal brand in the Benelux, has launched its “healthy” cereal range in the UK market.

The global breakfast cereals market has emerged as a dynamic and expanding industry driven by changing dietary habits, health awareness, and convenience-focused lifestyles. Valued significantly in ...