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King Arthur Baking Co. Just Launched a Regeneratively-Grown Flour—Here's Why That Matters
The new whole-wheat blend is higher in fiber and tastes ... It’s for these reasons that popular flour brand King Arthur Baking Company wants to keep our soil strong and healthy by stewarding ...
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Here’s Why Your Flour Smells Like Crayons, According to the Experts at King Arthur
Research and Development Specialist at King Arthur Baking. “Whole wheat will smell a little like crayons, if you can believe it. Mostly due to the fat in the flour becoming rancid," says Jonathan.