Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

IMPLEMENTING AND COORDINATING THE GLOBAL MARKETING PROGRAMME: Organisation and control of the global marketing programme. Have an in-depth understanding of how a firm can achieve global ...

I was reading your recent letters regarding inheritance and favoritism, and they were very interesting. I would like to change the perspective a little bit, while staying on the same topic: I have ...

Artificial intelligence (AI) will assume control of agency marketing and negotiation by 2027, an industry figure has predicted. Chris Buckler, founder of self-employed brand The Estate Agency, has ...

Some in the user community—and 3D printing advocates broadly—are pushing back, suggesting the firm has other, more controlling motives. As is perhaps appropriate for 3D printing, this matter ...

A report by JM Financial highlights, “Oil marketing companies (OMCs) are likely to report substantial QoQ improvement in EBITDA, supported by strong auto-fuel marketing margins (partially offset ...

Brands have significantly increased their marketing spends for Maha Kumbh 2025 compared to 2013 and 2019, said marketers. Compared to 2013, spends have surged by nearly 300 percent, and compared ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...