Helen Kerr, associate director of commercial development at Coca-Cola Europacific Partners GB, said: “Over the past year, Monster has driven more than half of innovation sales in energy drinks – ...

Monster Beverage Corp. is a holding company, which engages in the development, marketing, sale, and distribution of energy drink beverages and concentrates. It operates through the following ...

Monster Beverage (NASDAQ ... Executives acknowledged softness in the energy drink market this year, with smaller brands expanding distribution but struggling with sales velocity.