A'ja Wilson and Cameron Brink both showcased fashionable looks while at the NBA Paris Games on Saturday night. Sitting ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

Comprised of photographers, videographers, illustrators, graphic and apparel/footwear designers, this network is a living breathing collective that the Celtics and New Balance will continue to ...

The number one ranked college basketball player in the class ... Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near ...

Brink, on the other hand, showcased an all-denim fit, pairing her ensemble with colorful New Balance sneakers ... of one of the richest shoe deals for a women's basketball player in history.