The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the best.

Whether you're a fan of a lit-from-within glass-skin glow, a bold statement lip, or a sultry eye look that commands attention ...

Kyle Richards’ pet hair solution, top beauty picks, and other Amazon must-haves were favorites this month. See what E!

From whiter teeth to cleaner carpets, you *will* find something ecstatically helpful in this post. View Entire Post › ...