MATTE foundation is back – but it’s not cakey or chalky like in the past, and is nowhere near as drying. The new finish is ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

The Livestream was co-powered by Jameson Ginger Ale, while Courtyard by Marriott came on board as the Associate Sponsor ...

I realized the makeup I was previously using was breaking me out so I threw it away and purchased this primer with a powder ...

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...

Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the best.

If you're a beauty enthusiast, here's an exciting offer you can't miss! Maybelline New York is giving makeup lovers a chance to test and keep a set of their products for free. That's right—no purchase ...

When you're over 50 or 60, a super hydrating concealer to mask dark spots and under-eye circles is key. Pro makeup artist ...

Amazon’s New Year’s sale 2025 is here with thousands of fashion, beauty, home, and tech deals for up to 69 percent off. We found the 100 best Amazon deals, including Coach bags, Apple AirPods, CeraVe ...

Promising review: "For several years, I've looked at and considered Bio-Oil. However, I finally took the plunge. I have scars ...