Brado, who lives in Michigan, tells PEOPLE that Salem had recently inherited a bag of hand-me-down toys from her cousins. In ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

A little girl from Michigan went viral after mistaking a Fisher-Price toy for her grandpa. Olivia Brado’s two-year-old ...

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Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Before you watch up a wind-up monkey toy terrorize a bunch of adults, refresh yourself with other childhood toy agents of chaos ...

Looking at the five-year compound annual growth rate, toy industry dollars grew by 5% year over year, driven by an average ...

Carson and Duke Special are bringing Margery Williams’s classic book to the stage for Belfast Children’s Festival ...