Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Mukesh Ambani's new sports drink at Rs 10 is set to challenge industry giants, sparking an exciting market showdown!

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade, Powerade, and Vitamin Water? I did ...

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade, Powerade, and BodyArmor? I did a ...

MUMBAI: It’s looking at pumping up a rather placid Indian  sports hydration drink market which has not seen much innovation ...

Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with ...

(This is especially important because the FDA doesn’t require approval of dietary supplements like protein powder.) Everyone needs protein. It’s a key macronutrient that helps build and repair ...

Kanji is a traditional, fermented Indian drink made from black carrots, mustard seeds, and spices. It offers health benefits like improved digestion, boosted immunity, reduced inflammation, and weight ...

A survey conducted in 2023 also found that the portion of adults under the age of 35 who say they ever drink dropped from 72% in 2001-03 to 62% in 2021-23. It’s clear that young people ...