Cooking a prime rib roast is straightforward, but you might run into some confusion at the butcher counter: Should you buy a prime rib roast, or a standing rib roast? Here’s everything you need ...

Simply hearing the words "prime rib" is enough to get most people salivating, but chef Alton Brown actually prefers using a ...

That’s a cook's goal when preparing a standing beef rib roast, also known as prime rib, for the holidays. When cooked to perfection, your dinner guests will swoon over the finished roast.

By Sam Sifton Sam Sifton’s prime rib roast.Credit...Romulo Yanes for The New York Times. Food Stylist: Vivian Lui. Good morning. If you’re making a prime rib roast (above) for the holidays ...

Chef Leif Benson, Oregon’s culinary ambassador, joined us to share his special recipe for Reverse Sear Prime Rib Roast. For recipes and more information, visit the Oregon Beef Council website.

Prime rib, aka standing rib roast, is a top-tier cut from the rib section of a cow. With its marbled fat and tenderness, it’s perfect for roasting and, when cooked right, is juicy, full of ...