Consumers 5 times more likely to use printed coupons than digital ones: Japan study
Consumers are over five times more likely to use traditional printed coupons than online ones, a research team led by a ...
BBC1y
The promotional methods used by businesses
A good promotional strategy for a small local gardening business might involve advertising using printed leaflets combined with an introductory discount for new customers. This strategy would ...
Retail Focus11d
British Promotional Merchandise Association marks landmark 60th anniversary with dynamic rebrand
The British Promotional Merchandise Association [BPMA] has marked its landmark 60 th anniversary by unveiling a new vibrant and dynamic visual identity. Originally established in 1965, the BPMA is ...
Hosted on MSN1mon
Gwent business wins national award for innovative tote bag
Samedaybags, based in Raglan, Monmouthshire, triumphed at the British Promotional Merchandise Association (BPMA) awards, winning a platinum award for their Edge2Edge printed tote bag service.