Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Purple shampoo is actually made for blonde hair ... will see a much bigger difference in using blue shampoo. When brown hair colour starts to fade, it can take on a red/orange tone.

Let's start with how toning shampoos for blondes work in the first place. "Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool ...