Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024. (Revised October 2024.) ...

Ad-in, Ellesse, who gave her a gorgeous red-white-and-blue dress for the occasion. Friends, in the fashion arena, this is your Rio champion.

FARM Rio can never be accused of falling under the quiet luxury umbrella. The Brazilian brand is all about bold prints and patterns. Not to mention vibrant colors. The label takes that same ...