Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Sephora U.S., Digitas Pictures, and Imagine Documentaries debut Faces of Music on Hulu, exploring the profound connection ...

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet ...

The beauty industry remains ever-changing, with the latest make-up products coming to the markets to meet the varied needs of ...

You know a heavenly salon scent when you come across one. All of those spritzes and sprays do your hair some good — and you can pick them up outside of your salon. Whether you’ve taken a leisurely ...

‘For improving signs of skin ageing, treatments like retinoids, peptides, antioxidants, and dermatological procedures such as ...

Teenage girls are notoriously hard to shop for. But you’re in luck, because I happen to be an expert. Since last year, I’ve heard from teens about what’s on their wish lists and what’s in and out in ...

Hourglass Cosmetics is making waves once again with the expansion of its award-winning Phantom Volumizing Glossy Balm ...

Primers form a very important part of any makeup routine. This product helps to form a good base to create the perfect makeup looks.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The point is that we generally consider light to be good, safe, even comforting. Yet when it comes to our skin, things are a ...