Retail giant Walmart has launched a major series of changes to its branding, store appearance and overall approach, with the ...

People have big thoughts on a small update. See how Walmart's logo changed, then form your own opinion on this controversial ...

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on ...

In its online "brand center," Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon that guides ...

Walmart has unveiled a new logo and look that feels very familiar. The brand refresh is a little brighter, a little more ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh." ...

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...

Meanwhile, its spark image (the yellow burst shape) “exudes the energy” of the company and “remains a beacon that guides customers through all facets of the Walmart experience,” per the site.

There have been multiple reports of hackers gaining access to Walmart Spark accounts, leaving many customers with unauthorized charges linked to walmart.com.

when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark. Walmart reported that its third-quarter revenue climbed more than 5% ...