Starbucks is eliminating 30% of its menu
Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
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Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline
Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’ Starbucks CEO ...
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
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Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Why is Starbucks making big cuts to its menu?
HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...