Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’ Starbucks CEO ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...

Loyal Starbucks fans should fill up on their favorite treats while they still can, because the popular coffee chain's menu is ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify ...

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...