Brian Niccol, since becoming CEO of Starbucks, has focused on reducing wait times (provide coffee within four minutes) and ...

Korea now ranks third in terms of the number of Starbucks outlets after the United States with 16,941 stores and China with 7 ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Starbucks Corporation (NASDAQ:SBUX), the world's leading coffee retailer with a market capitalization of $114 billion, is at a pivotal juncture as it navigates recent challenges and embarks on a ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...

Menu items coming and going are part of any chain's process, but Starbucks fans may be seeing a lot more going in 2025.

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s “Back to Starbucks” turnaround plan.

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks reported lower profits Tuesday in results that still topped expectations as the company's new CEO described various ...