Urban Decay is one of the most beloved cosmetics brands out there, not least for its mature and subtle makeup palettes packed with near-endless combinations to suit every style. There’s one in ...

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending on Instagram alongside celebrity-helmed favorites like Rare and R.e.m.

"So it's not like Caliray's wellness and sustainability is a 180 departure from Urban Decay. It wasn't part of the brand's messaging, but it was always part of my personal vision." 'Makeup is in ...