Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.

Women's apparel is driving growth at what was once a denim-for-dudes brand ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

Gass, who became president and chief executive officer of the San Francisco-based firm in January 2024, has been pushing Levi's to become "a world-class denim lifestyle retailer." That's a journey the ...

Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...

If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...

“We believe success is built on clarity of purpose and the ability to adapt, and that’s exactly what we’re doing — aligning ...

Levi Strauss & Co has announced a series of strategic leadership changes aimed at accelerating the company’s shift in ...

As luxury brands invest in denim, the iconic maker of working-class jeans, Levi’s, is reclaiming its territory. Plus, the ...