Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

Articles written by Varsha Venugopal ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

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The world's top 500 brands have collectively grown 10% to $9.5 trillion in 2025, outpacing the global economic growth which currently stands at 2.8%. Among the top five brands, Apple continues to ...

The latest campaign from Centerfruit, from the house of Perfetti Van Melle, glorifies taste with an entertaining execution and memorable tagline ‘Kaisi jeebh laplapayee’ (How the tongue waggles). It ...

The marketing landscape is evolving at an unprecedented pace, with new technologies consistently reshaping how brands engage with consumers. Among the most disruptive of these innovations is augmented ...

On February 1, 2025, as Union Finance Minister Nirmala Sitharaman presents the first Budget of NDA’s third term in office, she will have to do a well-orchestrated balancing act, as the Indian economy ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...