ヤマハ発動機は1月、27年ぶりに企業ロゴのデザインを変更すると発表しました。以前のロゴは、シルバーの色を用いて立体的に見せていましたが、新しいロゴでは、平面的な2Dにしました。変更の理由として、社会環境の変化を踏まえ、デジタル画面で見たときの視認性の ...

大多和亮介副社長が事業説明の中で、従来のアルファベット筆記体の「Bellmare」のロゴマークに「時代に即した微修正」を施し、より視認性を高めた新デザインに変更した経緯を詳しく説明。同時に、同じ配色で「湘南ベルマーレ」という日本語をそのまま使ったロゴ ...

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