Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here.

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

An iconic doll turns 66 on Sunday, and fans worldwide and in the Las Vegas valley are taking a nostalgic trip through her history.

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

Carey and U.S. Olympic teammate Jordan Chiles were named as one of the four duos to be honored with one-of-a-kind Barbie ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.