Unless, of course, you're using Burt's Bees Ultra Conditioning Lip Balm. Right now, it happens to be on sale at Amazon — you can grab a four-pack for just $13. This stuff goes on sale off and on ...

Honest remains less well-known with just 49% of consumers aware of the brand, compared to 84% for Burt’s Bees. While Burt’s Bees has been on the scene for decades, Honest (founded by actress ...