implements and manages comprehensive marketing programs and initiatives that meet the strategic goals of the College. The university marketing team works with campus leadership to achieve enrollment, ...

In today's online landscape, digital advertising is a core part of any effective marketing campaign. Our in-house team works closely with Boston College's schools and degree programs to create ...

The truth is that such campaigns aren't ideal for every business. Startups and SMEs often lack substantial budgets, so they tend to rely heavily on paid advertising for lead generation.

For the first time in college sports history ... A breakdown of the different types of influencer-marketing campaigns. How to understand creator contracts and requirements. There are a variety ...