The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

With her innovative yet simple hacks, Ash K Holm proves that glowing, red-carpet-worthy skin doesn’t require expensive ...