Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

However, the beauty mogul doesn’t shy away from talking about her bumpy road to success. Woodall came to fame in the Noughties as part of the makeover duo Trinny and Susannah. Their Ready to Wear ...

Fasten your seatbelt for a joyride and Tour of Beauty of some of the best luxury beauty products from around the world,.

RevitaLash (the brand) uses a combined formula of natural ingredients and 'scientifically-advanced technology' in its brow ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I’m very particular about the mascara I use ...

The Ordinary is finally available to shop at Amazon for under $35. The brand’s full line of skincare and haircare products ...

Joining the likes of Joe Wicks, Emma Grede and Gary Neville as a guest on the BBC’s legendary business show, Dragons Den, Trinny Woodall is in the hot seat for this week’s episode.

Cruelty-free vegan makeup brands are taking the beauty world by storm, proving that glam can be ethical. Upgrade your beauty ...

Aging gracefully is a common desire, and many of us invest in skincare and beauty routines to maintain a youthful appearance.

Molly-Mae shared incredible before and after photos on Instagram after using the Nanolash and Nanobrow eyelash and eyebrow ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

A very wise person once said "eyebrows are sisters, not twins." While that statement will pretty much always ring true, that doesn't mean you can't aim to make your brows more symmetrical if you ...