In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is essential for natural and flawless makeup.

Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.

Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid foundation shade for my complexion ...

There are 39 shades. Applied onto dry skin ... fingertips to the parts of your face that need it and you may even find your foundation resigned to the back of your dressing table.

Makeup brands have been praised in recent years for extending their foundation ranges. We used to have maybe 20 or 25 shades ...

This foundation is one of the first ... And it comes in nine shades and can double as a color corrector to even out your complexion. It’s no wonder why the pick has racked up over 43,000 ratings ...

When choosing a foundation shade, it's crucial to factor in your skin undertones — and find a product that offers a warm, neutral, and cool option for each shade. People with warm undertones ...

Mature skin also needs prepping with moisturiser before foundation application ... help is at hand with three ways to assess your shade choice: an AI-powered find your flawless match tool ...

There are 30 shades and the product offers a medium ... to the parts of your face that need it and you may even find your foundation resigned to the back of your dressing table.