Branding is more than designing an eye-catching logo—it’s a visual and emotional representation of your company’s mission and ...

If you're a trail runner, the mere thought of squeezing your feet into a pair of shiny loafers for a conference or wedding ...

While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...

As certified sleep scientists and tenured mattress testers, the Forbes Vetted sleep team set out to find the best memory foam mattresses worth recommending. While memory foam beds aren’t for ...

Meghan Markle is leaning on her inner circle to redefine her image as she navigates a professional path increasingly independent of Prince Harry. While Harry appears only sparingly in her upcoming ...

Suits ' Gabriel Macht Reveals He and His Family Moved Out of the U.S.

Even though they might not include all the bells and whistles found in the best smartwatches they're still a great option for most runners. The dedicated sensors, gyroscopes, and software inside ...

Here’s how it works. I find myself really appreciating the true value of a great running watch when I wonder how runners used to track distance, pace, and heart rate before the advent of sports ...

The non-profit is launching a rebranding campaign to spread awareness of the ongoing services they provide to the growing needs of the homeless community. While Mission Texarkana is getting a new ...

The initial rebrand to "Microsoft 365" was dumb by itself, but yesterday, the firm notorious for terrible branding decisions predictably decided to double down.

One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company ...

Now, after almost 10 years since the legal battle began, it's been forced to rebrand as Since 1974 for customers outside Australia. The American brand Ugg, founded in 1978, was acquired by Deckers ...