According to Report Ocean, a prominent strategic consulting and market research firm, the Europe Protein-based Sports Drinks Market was valued at USD 399.2 million in 2023. Over the forecast period ...

Hydration drinks seem to be all the rage lately. Why? Dunno. Maybe the rise of the “sober curious” movement has people ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining ...

Brands including White Claw and Truly are leaning into premium spirits or cutting booze altogether as consumers clamor for nonalcoholic options.

PepsiCo expects double-digit growth out of its combined international business, while Gatorade and Propel offer a platform ...

Cholera is a bacterial infection of the intestines that leads to severe diarrhea and rapid dehydration, "which can quickly become life-threatening without treatment," says Dr. Jason Nagata ...

Family history plays a significant role; if your parents had stretch marks, you’re more likely to develop them too Rapid muscle growth, from weight lifting or intense training, can cause stretch ...

Dried Coconut Water Powder- 1LB MAXIMUM HYDRATE Pure freeze dried coconut water hydrate your body and recover better than ever before. MULTIPLE USE Enhance your energy levels and replenish those ...

Yellow/green was the color of the Gatorade Shower at Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. The Chiefs used purple when they won the previous two years. Let’s ...

Update: Philadelphia Eagles coach Nick Sirianni was drenched in Lime/Yellow/Green Gatorade late in the fourth quarter of Super Bowl 59 as his eagles brought the game home against the Kansas City ...