UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

The tech giant has a national spot about a man using Gemini AI to help prepare for an interview, and is buying 50 local ads in 50 states to feature small businesses that use its AI products.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Linwei Ding, a Google software engineer, faces charges of economic espionage for allegedly stealing trade secrets to aid ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Use two frameworks in unison to control your attack surface & threat exposure: zero trust architecture (ZTA) & continuous ...

AI is the new normal. AI is becoming the key differentiator for market leaders who integrate these capabilities into their core operations.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...