American cheese has an iconic, and unnatural-looking, yellow color. But why is it yellow? And what gives American cheese that ...

What is that stuff anyway? USDA research chemist Michael Tunick takes look at what goes into making processed cheese like Velveeta and Kraft Singles. Following is a transcript of the video.

Publix American cheese will make a mighty fine grilled cheese sandwich. I was expecting this when I tasted my first Kraft single. This is the American cheese that your memory thinks of.

If you look closely enough at the label on your Kraft Singles ... The first cheese products that were processed in this way were invented by Swiss residents Walter Gerber and Fritz Stettler ...