When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie from The MIT ...

Discretionary categories like luxury and big ticket home purchases performed disproportionately poorly as inflation remained ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday, but said sales were up ...

Decathlon found a void in the nature- and sport-loving market, tapped into it, and built a monumental business out of it.

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Driving south on Interstate 94—south of Milwaukee, about 10 miles from the Wisconsin-Illinois state line and not far from the ...

The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a ...