Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

Powerade Zero is Powerade’s zero-calorie and zero-sugar drink, which comes in all the popular flavors like Fruit Punch, Mixed Berry, Strawberry Smash, and more. However, zero calories and sugar ...

MUMBAI: It’s looking at pumping up a rather placid Indian  sports hydration drink market which has not seen much innovation ...

When you take a moment to catch your breath from an intense workout, what drink do you reach for? From Gatorade to Powerade, just about every sports drink these days touts electrolyte ...