Sephora will make changes to all its 700 stores across the US, altering the way customers shop at the beauty retailer.

Brand founders and legacy partners from Sephora’s portfolio like Urban Decay, Caliray, First Aid Beauty and Ilia are also in participation.

Wende Zomnir (Urban Decay + Caliray), Lilli Gordon (First Aid Beauty), and Lynda Berkowitz (ILIA) Outside of the program, Sephora offers additional opportunities and partnerships that the ...

Recently, Sephora has taken to Snapchat to announce the availability of Urban Decay’s Gwen Stefani eye shadow palette, leveraging the messaging application’s recent introduction of innovative ...

From historic snowfall across the south and midwest to bone-chilling temps in the northeast, it's safe to say that winter is ...

Urban Decay's iconic Space Cowboy eyeshadow has gained cult status in the beauty world ... Opting for a wearable approach to the bold pigment shimmer, Sennen buffed a taupe matte eyeshadow (Sephora ...