Starbucks (SBUX) is making big changes in the name of safety. In lieu of its 2018-era goal to become the “third place” where ...

The new CEO Brian Niccol shared on Wednesday that Starbucks will place a focus on "simplifying" the menu and focusing on ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...

Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...

Loyal Starbucks fans should fill up on their favorite treats while they still can, because the popular coffee chain's menu is ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...

Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify ...