While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

This week, we got a glimpse into some policy changes — including a new Coffeehouse Code of Conduct — Starbucks hopes will ...

This new policy is another step towards Starbucks’ sustainability goals. The company recently announced its goal to make 100% of its cups compostable, recyclable, or reusable by 2030. Its “for-here” ...

Starbucks has taken a page from its past − bringing back free refills, names on cups and a condiment bar. Beginning on Monday, the coffee chain has brought back some familiar aspects that were ...

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...