In fact, the reason PepsiCo ditched Tropicana’s cardboard cartons for plastic carafes was “because they looked more like rival Coca-Cola’s Simply juice brand orange juice,” according to ...

with a minimalist design featuring a glass of orange juice. The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton ...

Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way ...

with a minimalist design featuring a glass of orange juice. The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton ...