Google is changing the way visible URLs show up on mobile search results worldwide. Search results since 2009 have shown “breadcrumbs” or the hierarchy of a webpage’s URL using “>” after the domain ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape.

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

Google's goal for advertisers in 2025 with Performance Max is to provide more campaign controls, improve on search reporting and guidance, and support asset group improvements.

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

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Netflix gained a record number of new subscribers in the fourth quarter. The ads plan has over 70 million worldwide users.

We view Meta as the clear leader in social media. The firm’s application lineup, which includes Facebook, Instagram, WhatsApp, and Messenger, has close to 4 billion monthly active users, giving Meta ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Former President Joe Biden wrote a short letter to his successor, President Donald Trump, in which he told the 47th president ...

The company is facing pressure on two fronts—the government and a host of new AI-powered search rivals. It has the capacity to meet both challenges and continue to prosper.