The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Opinions expressed by Forbes Contributors are their own. Gary Drenik is a writer covering AI, analytics and innovation. Google has kicked third-party cookie retirement down the road again, but ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...