Brands are moving beyond traditional advertising and embracing experiential activations and social responsibility initiatives ...

This is India TV’s third pop-up channel on CTV, following the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023 ...

Association with controversial or offensive content could negatively impact a brand's image and alienate consumers. Therefore ...

From live coverage and cultural documentaries to devotional playlists and on-ground activations, platforms have curated ...