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  2. Chanel No. 5 - Wikipedia

    • Chanel No. 5 is the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertise… Meer weergeven

    Inspiration

    Traditionally, fragrances worn by women fell into two basic categories. Respectable women favored the essence of a … Meer weergeven

    The No. 5 name

    At the age of twelve, Chanel was handed over to the care of nuns, and for the next six years spent a stark, disciplined existence in a convent orphanage, Aubazine, founded by 12th-century Cistercians in what is now the Nouv… Meer weergeven

    Bottle design

    Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat. Her bottle would be "pure transp… Meer weergeven

    Battle for control of Parfums Chanel

    In 1924, Chanel agreed with the Wertheimer brothers Pierre and Paul, directors of the perfume house Bourgeois, creating a new corporate entity, Parfums Chanel. The Wertheimers agreed to manage the produc… Meer weergeven

    Advertising and marketing

    Chanel's initial marketing strategy was to generate buzz for her new fragrance by hosting a promotional event. She invited a group of elite friends to dine with her in an elegant restaurant in Grasse where she surpr… Meer weergeven

    The scent

    Coco Chanel had wanted to develop a distinctly modern fragrance for some time prior to early-1920. At this time, Chanel's lover was Grand Duke Dmitri Pavlovich Romanov of Russia, the murderer of
    In 19… Meer weergeven

    Celebrity ambassadors

    Coco Chanel (1937)
    Suzy Parker (1957)
    Ali MacGraw (1966)
    Jean Shrimpton (1971)
    Catherine Deneuve (1969–1979) … Meer weergeven

     
  1. Chanel No. 5: de tijdloze klassieker in de parfumwereld …

    17 sep. 2023 · Chanel No. 5, het iconische parfum van Coco Chanel, is een tijdloze klassieker die de parfumwereld voor altijd heeft veranderd. Sinds de lancering in 1921 heeft dit parfum de harten van parfumliefhebbers wereldwijd …