A pricing page is a dedicated landing page on a website that outlines the various pricing options or tiers for a product or service. It details each tier’s cost, features, and benefits, helping potential customers understand what they will receive at different price points.

What is a pricing page? A pricing page is a specific landing page that lists different pricing plans available for your products and services. The benefits and features of each tier are included. E-commerce sites must have a SaaS pricing page to make an impression on their sites and on the user.

In a nutshell, your pricing page is the landing page on your website that lists the different pricing options or tiers available to customers and the benefits and features included in each tier.

The pricing page serves as a crucial checkpoint within the sales funnel, marking the transition from interest to decision. It’s at this stage where potential customers evaluate whether the product or service fits within their budget and meets their value expectations.